1. When in doubt, exaggerate.
2. Everybody has a story about the one that got away.
3. The fishing is always better on the other side of the lake.
4. Sometimes you've really got to squirm to get off the hook.
5. There is no such thing as to much equipment.
6. Even the best lines get weak after they've been used a few times.
7. Cast everything in the best possible light.